【亚博网页版登录】中国最值钱的品牌们,腾讯第一

本文摘要:China’s fast-paced economy has helped create a number of massive consumer brands with growing market clout.中国节奏快的经济发展早就派长出拥有一批大中型消費知名品牌,他们大大的持续增长的销售市场知名度都不可极强。

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China’s fast-paced economy has helped create a number of massive consumer brands with growing market clout.中国节奏快的经济发展早就派长出拥有一批大中型消費知名品牌,他们大大的持续增长的销售市场知名度都不可极强。Technology giants Tencent, Alibaba and Baidu—often referred to as the BAT companies—are typically ranked among the world’s most valuable based on metrics like brand value and share of worldwide digital ad revenues.科技巨擘腾讯官方、阿里巴巴和百度搜索 – 一般来说称之为BAT企业 – 假如以品牌价值和全球数字广告盈利市场份额为规范,这几个企业都算术得上是全球最有使用价值的知名品牌。According to a March 2017 report by Kantar Millward Brown, Tencent, Alibaba and Baidu rank among the top five most valuable brands in China.Kantar Millward Brown企业17年三月的一份汇报说明,中国五大最有使用价值知名品牌,腾讯官方、阿里巴巴和百度搜索占据三席。

The report, which measured brand value using a forecast of each company’s future earnings and growth potential, placed Tencent at No. 1 thanks to a 2017 brand value of $106.18 billion.该汇报根据预测分析每一个企业将来赢利和发展前景来在于品牌价值。17年腾讯官方的品牌价值为1061.8亿美金,名列第一。

Alibaba came in second in terms of brand value ($58.01 billion), while Baidu had the fifth highest brand value at $23.89 billion.阿里巴巴的品牌价值(580.1亿美元)分列在第二位,百度搜索的品牌价值为238.9亿美金,位居第五。Many of the brands in Kantar Millward Brown’s list came from the telecom, banking, retail or technology sectors.Kantar Millward Brown名册上的很多知名品牌都来源于电信网、金融机构、零售或技术性领域。Alibaba, for example, attributes much of its success to its ecommerce platform.比如,阿里巴巴因其电商服务平台而大得到 成功。But many of the top brands on this China-specific list also recognize a significant share of their revenues from sources like digital advertising.但是,也有许多经常会出现在这一份中国特点名册上的很多顶尖知名品牌,她们的关键盈利来源于数字广告等方式。

In fact, eMarketer’s 2017 estimates of the top companies worldwide ranked by net digital ad revenue share bears this out.实际上,eMarketer17年依据数字广告净利润占据比预计的全球顶尖企业也确认了这一状况。It’s no surprise that Google and Facebook still control the lion’s share of digital ad revenues, with a combined 49.2% of the worldwide market in 2017.没有什么车祸事故,Google和Facebook仍然操控着绝大多数数字广告市场份额,俩家企业17年全球数字广告市场份额总数为49.2%。

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But China’s Alibaba, Baidu and Tencent come in third, fourth and fifth, respectively, accounting for 15% of net digital ad revenues worldwide this year.而中国的阿里巴巴,百度搜索和腾讯官方分列全球第三、第四和第五,占到全球数字广告净利润的15%。As long as consumer incomes in China continue to grow, and the country’s companies maintain their marketing push to reach them, it seems likely these three digital behemoths will remain important players in China’s digital economy.要是中国的顾客盈利稳步增长,且中国的企业依然用营销推广的方式去切合顾客的盈利持续增长,那这三个数字经济发展巨匠仍将饰演中国数字经济发展中的最重要人物角色。

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